Complete Guide to Selling on the Pre-Loved Millinery Marketplace
Welcome to the Pre-Loved Millinery Marketplace at Beverley Edmondson Millinery! This platform allows you to give your pre-loved Beverley Edmondson hats a second life by selling them directly to buyers who appreciate quality millinery.
You can sell your millinery from the comfort of your own home, list your hat online and when it sells pop it in the post to your buyer...it couldn't be simpler.
Follow this step-by-step guide to set up your account, get approved, and create successful listings. The guide will talk you through everything from listing your millinery, pricing, commissions, packaging and posting to receiving your pay out for any sales.
Beverley Edmondson Millinery will take 30% commission on any sales via our preloved market place.
Millinery is a very seasonal business, so please do not expect instant sales. The months of April, May and June will be where we see most traffic come to the website, so if you are listing items outside of these times, please be patient. It's just the nature of millinery!
Step 1: Fill Out The Listing Form
To start selling, you first need to Provide your Listing details
- Visit https://preloved.beverleyedmondsonmillinery.co.uk/
- Select ‘Sell Pre-Loved’ from the menu bar
- Find the Form to fill in to list your items https://forms.gle/39U3d9qicaLtbUCv9
- If you are already signed into a google account, you will be taken straight to the form, if you do not have a google account or are not logged in Google will ask you to either sign in or create an account.
- You will need to fill out a new form for each individual item that you list
Further detail on how to complete the listing form
Whilst we have tried to make the form as simple as possible to follow we have included some further explanatory notes here to help.
The more information that you can provide the more helpful it is for any potential buyers.
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- First Name
- Last name
First name and last name (This information will not be visible on the front of the website, This is only for internal and payout purposes)
- Name of millinery
This is to create a product title for your millinery. As a seller, you want to grab the attention of the buyer but also make it very clear what you are selling, mention if it is a hat/ fascinator / saucer e.t.c, colour and any key detail that may make it stand out.
Choose a clear, descriptive title (e.g. Navy & Gold Fascinator with Feathers).
- Description of hat
This is where your listing comes alive—take your time here:
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Title – Choose something clear and descriptive (e.g. “Navy Sinamay Fascinator with Feathers”)
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Colour – Be as specific as possible (e.g. deep royal blue with silver trim)
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Materials & Embellishments – e.g. sinamay, silk flowers, feathers, veiling
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How it’s worn – Does it have a comb, elastic, headband, clip or is it free-standing?
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Occasions – e.g. weddings, race day, garden party
- Size - Include any measurements, brim width / head size e.t.c
- Main colour of hat
Please write the main colour of the hat, it it is several tones, please choose the most dominant colour.
- Fixing to the head
Select as many of the options that are relevant to keeping the hat on heads. so potential buyers can understand how it stays on the head.
- Does your millinery come with it's original branded Beverley Edmondson millinery Hat Box?
It doesn't matter if it does or doesn't come with it's original hat box, it is just helpful for buyers to know there expectations.
- Selling price
This price you wish to sell the hat for. This is totally up to you how much you list it for, but we have laid out a guide below to help come up with your pricing.
- Set a fair and competitive price based on the hat’s condition. We would recommend listing for approx. 60% of purchase price if it is perfect condition/and reduce down from that depending on the condition it is in and the age of the piece.
- Include any postage costs to send the hat to the buyer within the price
- Don’t forget we take a 25% + VAT (30% total) from each sale from the price you set.
- Compare with similar listings for guidance.
- The lower the price the higher chances are of a quicker sale.
An example of how pricing and commission costs will work:
Original purchase price £150
Preloved sale price (60%) £90
Beverley Edmondson Millinery Preloved Commission (30%) £27
Your final takings once sold: £63 minus any postage costs incurred for postage.
- Condition of your millinery
So that potential buyers understand if they are buying something, as new or slightly worn, it is key to be able to make it clear what condition the millinery is in
- Please note down any particular flaws, marks or issues
If you have marked anything other than as new or worn once (perfect condition) Please further describe your reasoning for a lower condition rating.
- Upload High-Quality Photos
Photos are crucial in attracting buyers.
You must upload a minimum of 5 photographs
You can add up to 10 images of a maximum combined size of 1MB
Front, back, and side views of the hat.
At least one photo on a mannequin, person or model to show fit.
Close-ups of details if relevant (feathers, embellishments, veiling).
Images of any faults or flaws, if applicable.
If you are uploading photos of you wearing the hat at an event in the past, please make sure you also include a current photo showing the current condition.
N.B. DO NOT UPLOAD SELFIES. Selfies flip the image around meaning that the hat would look the opposite way round to what it is in real life
Photo Tips:
- Use natural daylight or soft lighting.
- Keep the background clean and neutral.
- Ensure images are sharp and clear.
Please note that if photographs are not of high enough quality your listing may be denied. The quality of your photographs is very important to be able to receive sales. We also have to ensure a level of quality on our site for our brand image and to encourage buyers, any photos that do not meet our guidelines will not be rejected.
Please note that if you are using photos belonging to a professional photographer, please ensure you have the correct copyright approval to use the images before uploading.
- Email Address
Please include your email address, this is so that you can receive any communication regarding the sale of your millinery. We will not use your email address for anything further than contacting you regarding your listing. Your email address will be kept private until a purchase has been made, and will only ever be shared with the buyer of your millinery. Your email address will be sent along with tracking details to the buyer once you have shipped the hat.
- Phone Number
Please include your phone number. This will be kept private from any public spaces and will be used only buy us as an alternative contact method if we can not reach you buy email regarding any sales.
- Confirmation of understanding the selling process and our terms and conditions
Please ensure you read both documents in full. If you have any further questions please email us on: preloved@beverleyedmondson.co.uk
- Submit
Click submit to list your hat on our portal. All listing will be live on the website within 48 hours.
Tips for a Successful Sale
Be honest & detailed in your description.
Price fairly – consider the original price, condition, and demand.
Respond to buyer inquiries promptly to build trust.
Ensure your hat is clean & well-presented before shipping.
Don’t forget to share your listings with friends and family and on social media, the more eyes that reach the site, the more successful the site will be and it will increase the chances of your pieces being sold.
If you wish to change any information on your listing or alter the pricing at any point please email preloved@beverleyedmondson.co.uk with your request.
Step 2: Wait to receive a sale
- Advertise your listing on social media and tell family and friends, the more visitors to the site, the more chances of more sales there will be.
- When an order comes through you will receive an email informing you of the sale
- If you receive an order, please send out the hat or fascinator within 7 days
Step 3: How to Dispatch your Sale
- An order email will contain the buyers address, phone number and email address, these details must only be used in completing activity for this sale. We will also include a second form at this point https://forms.gle/LcP9s7dJqZNCF81r7
Please send all orders within 7 days of receiving the email. if you can not send with in this time please let us know asap, so we can let the buyer know and find out if they can wait, or if we need to reverse the order.
- To pack the hats we recommend, placing the hat in the original hat box and surrounding it so it can not move around with tissue paper or bubble wrap or other packaging materials. Place the hat box inside another box - the original hat boxes are not strong enough to withhold the postal system, so will need an extra layer of cardboard for protection.
- For single items we find that Royal mail is usually the best courier to use for the larger items
- Use a tracked service so that it can be followed up/compensated if anything goes wrong
- When an order is received you will receive the buyers address, email and contact number. If you see the address is local, please feel free to get in contact and arrange in person collection/delivery, if you would rather.
Further detail on how to complete the listing form
Once you have arranged postage or delivery please fill in the form in your order confirmation email
- Order number
This will appear both in the subject line and in the order detail section of the email we send you confirming your sale.
- Your Name
So we can match to order to your hat
- Email Address
Just so our records stay straight and clear. please re-confirm your email address
- Confirmation of delivery method
Let us know if you are arranging a delivery/ collection or sending via a courier or postal service. we need to know if it has been delivered so we can arrange your payment!
- Tracking number
If you have posted it, please send us the tracking number and courier used, or a tracking link, this means we can mark the order as shipped forward it to the buyer and track the delivery to ensure a smooth service for the buyer.
- Payment details
So that we can pay out your commission payments swiftly, we make all payments via bank transfer. Bank transfers will be made once we have confirmation from the buyer they have received their order.
For this we require bank details to make the payment into:
Name of Account Holder: This is the full name your account is registered to
Account number: enter Bank account number
Sort code: Enter your banking sort code
Please note all personal bank details will be deleted from our systems as soon as payment is made.
Step 4: What next?
- Your commission (70%) will be paid out within 2 weeks of the buyer confirming they have received the item.
- Any returns or refunds are at your discretion. Unless your description and images have been inaccurate you are not not required offer returns or refunds to the buyer as a private sale between 2 individuals for second hand goods.
Start Selling Now!
If you're ready to begin, register today and list your beautiful millinery pieces for a second life!
For any questions, check our Terms & Conditions for Selling or contact us for support Preloved@beverleyedmondson.co.uk